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When Sales Don’t Compute…

Nearly all online shoppers get shut out.

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By: TOM BRANNA

Editor

Battling for a parking space at the mall was bad enough, now online shopping has become a headache, too. Ninety-eight percent of online shoppers have been dissuaded from completing a purchase because of incomplete content, according to a study released this month by Episerver, a provider of a single platform to manage digital content, commerce and marketing in the cloud. The survey of more than 1,100 consumers underscores the necessity of delivering complete and accurate content in the e-co...

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